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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. Which integrations are commonly used with Marketo? (Choose two)

A) Predictive analytics tools
B) Social media posting tools
C) Manual lead imports
D) CRM integrations

2. A client's schema does not align with their CRM integration.
What should be prioritized?

A) Align schema field mappings with CRM fields
B) Avoid relational database setups
C) Limit data imports
D) Use static lists for mapping

3. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Business Strategist
B) Marketing Operations Manager
C) Campaign Specialist
D) Customer Support Agent

4. A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A) Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
B) Create a Custom Service for use with the REST API, ensuring that data is protected when at rest
C) Restrict API access to a specific geographic region
D) Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance

5. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
B) The CMO, Data Analysts, the Head of Sales, and the Marketing team
C) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
D) Marketing team, Sales Operations, and the Head of Sales

Solutions: