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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. How do planograms support stakeholders across the organization?

A) They are used to determine shelf placement in stores.
B) They are used by shoppers to find products in stores.
C) They generate essential data that influences supply chain, shopper experience, and in-store execution.
D) They are used by buying teams to place purchase orders.

2. What is the primary benefit of planning high-ROI promotions?

A) They deliver stronger sales per dollar spent, maximizing return
B) They ensure all shoppers receive the same promotional offers
C) They reduce the need for vendor funding contributions
D) They eliminate the need for promotional frequency optimization

3. Which of the following is NOT an example of an assortment strategy?

A) First to Market Strategy
B) High Low Strategy
C) Broad Assortment Strategy
D) Market Coverage Strategy

4. What does Shrink % measure in inventory management?

A) The percentage of inventory sold during a specific time period.
B) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
C) The percentage of inventory replenished to maintain stock levels.
D) The percentage of profit generated from promotional activities.

5. What stores would be included in a High Demand/High Opportunity Cluster?

A) Stores 100, 103, 107 and 108
B) Stores 103 and 107
C) Stores 101, 103, 106 and 107
D) Stores 100 and 108

Solutions: