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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 2: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 3: Retail Economics and Supply Chain | - Business Operations
|
| Topic 4: Assortment and Space Management | - Retail Optimization
|
| Topic 5: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 6: Pricing and Promotion Analytics | - Commercial Strategy
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
How do planograms support stakeholders across the organization?
- A. They are used to determine shelf placement in stores.
- B. They are used by shoppers to find products in stores.
- C. They generate essential data that influences supply chain, shopper experience, and in-store execution.
- D. They are used by buying teams to place purchase orders.
Correct Answer: C 🗳️
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What is the primary benefit of planning high-ROI promotions?
- A. They deliver stronger sales per dollar spent, maximizing return
- B. They ensure all shoppers receive the same promotional offers
- C. They reduce the need for vendor funding contributions
- D. They eliminate the need for promotional frequency optimization
Correct Answer: A 🗳️
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Which of the following is NOT an example of an assortment strategy?
- A. First to Market Strategy
- B. High Low Strategy
- C. Broad Assortment Strategy
- D. Market Coverage Strategy
Correct Answer: B 🗳️
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What does Shrink % measure in inventory management?
- A. The percentage of inventory sold during a specific time period.
- B. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
- C. The percentage of inventory replenished to maintain stock levels.
- D. The percentage of profit generated from promotional activities.
Correct Answer: B 🗳️
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What stores would be included in a High Demand/High Opportunity Cluster?
- A. Stores 100, 103, 107 and 108
- B. Stores 103 and 107
- C. Stores 101, 103, 106 and 107
- D. Stores 100 and 108
Correct Answer: B 🗳️
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