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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

2. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) An all-to-action button that links to the feedback form
B) A Salesforce Survey block called in by an AMP script function
C) An Interactive Email Form that links to a confirmation page

3. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it.
Which configuration caused the send to fail?

A) Two fields with ''Email Address data type
B) Failure to choose the send classification
C) Incorrect Sending Relationship

4. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

A) Test Send
B) Content Detective
C) Subscriber Preview

5. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) A Salesforce Survey block called in by an AMPscript function.
B) Make the call-to-action button that links to the feedback form bigger and with red background
C) Replace call-to-action with interactive Email Form

Solutions: