Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
| Topic 2: Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Topic 3: Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Topic 4: Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Topic 5: Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You plan to modify a file that is stored in Microsoft Dynamics Marketing.
You need to ensure that no one else modifies the file while you are working in it.
What should you do?
- A. Change the file status.
- B. Change the file type.
- C. Lock the file.
- D. Restrict file download.
Correct Answer: B 🗳️
Which action posts an expense to the associated general ledger account in Microsoft Dynamics Marketing?
- A. submitting a purchase order
- B. printing a check
- C. submitting an expense
- D. submitting an estimate
Correct Answer: D 🗳️
What are two groups that contacts can belong to in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.
- A. Lead
- B. Visitor
- C. Staff
- D. Vendor
Correct Answer: A,C 🗳️
Which trigger can you define that is specific to a landing page activity in a marketing campaign?
- A. User Registered
- B. Email Link Clicked
- C. User Attended
- D. Email Opened
Correct Answer: A 🗳️
You need to display only PDF files in File Manager. What should you do?
- A. Perform a search for the term .pdf.
- B. Filter files by asset type.
- C. Filter files by type.
- D. Perform a search for the term pdf
Correct Answer: A 🗳️
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