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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 2: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template |
| Topic 3: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
| Topic 5: Lead Management | 24% | - Define the capabilities of page actions - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a completion action - Explain what a Grade measures and how grading is managed |
| Topic 6: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. What can the GoToWebinar connector do?
A) Register prospects for GoToWebinar events
B) Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
C) Display registrations and attendance as activities
D) Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
E) Display how long a prospect watched a webinar
2. A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers
A) Re-direct the prospect to the eBook instead of showing the forms Thank You Content.
B) Use a form completion action to Initiate an auto-download of the eBook.
C) Include a link to the eBook in the Below Form section of the form.
D) Use a form completion action to send an autoresponder email with the eBook.
3. Why should you set a form to Always Display?
A) To prevent spammers from filling out the form
B) To always show the form when someone returns to the page.
C) To ensure the prospect gets scored and graded.
D) To get a higher form conversion rate
4. How do you use an automation rule to opt out prospects?
A) You can't use an automation rule to opt-out prospects.
B) Change prospect field value: 'Do Not Email' to 'Do Not Email
C) Change prospect field value to Opt-out
5. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
A) The prospect is marked as optad out.
B) The prospect is removed from both the suppression list and the recipient list.
C) The prospect is removed from the suppression list
D) The prospect is removed from the recipient list
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: A,D | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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