Exam Name: Salesforce Certified Marketing Cloud Engagement Administrator
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Marketing Operations | - Email Studio setup and configuration
|
| Topic 2: Automation and Journeys | - Automation Studio
|
| Topic 3: Subscriber and Data Management | - Contact Builder and data architecture
|
| Topic 4: Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Topic 5: Compliance and Security | - Security and access control
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records that they have identified as marketable.
Which filtering option in the synchronization settings could be used when configuring the Contact synced object?
- A. Select all records that have an email address
- B. Select all records created since a certain date
- C. Select all records where custom boolean field is true
Correct Answer: C 🗳️
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
- A. Conversion Rate
- B. Ages in Household
- C. Last Purchase Date
- D. Lifetime Purchase Value
- E. Proximity to Store
Correct Answer: A,C,D 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
- A. External Key within the Import File Activity
- B. Runtime Error within the File Drop Automation
- C. Run Completion within the File Drop Automation
- D. Notation Settings within the Import File Activity
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
What is Setup Assistant?
- A. A prioritized account configuration checklist
- B. A search within Help and Training limited to configuration documents
- C. Support service allowing the outsourcing of repetitive admin tasks
- D. A dashboard containing key metrics for the business unit
Correct Answer: A 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
- A. Advanced Audit Trail
- B. Field Level Encryption
- C. IP Allowlist
- D. Single Sign on Authentication
Correct Answer: C 🗳️
Explanation: Only visible for PassLeader members. You can sign-up / login (it's free).
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