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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.
Topic 2
  • Solution Overview: In this topic, Salesforce consultants learn about the foundational aspects of Marketing Cloud Personalization, including its business value for real-time interaction management (RTIM) and how it enhances customer engagement. The typical use cases, product terminology, and the core components of a standard implementation are emphasized here to ensure a practical understanding.
Topic 3
  • Segmentation: In this topic, Salesforce consultants focus on creating and managing customer segments through segment rules, filters and goals, and exporting segments for tailored campaigns. Moreover, this section tests proficiency in defining and leveraging audience segments to maximize personalization.
Topic 4
  • Activation: Salesforce consultants learn to execute impactful campaigns using tools like A
  • B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216

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