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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A) Send five emails exactly seven days apart, without any following steps
B) Send emails using dynamic content based on prospect account fields
C) Send the least targeted content first, followed by more targeted content
D) Send highly targeted content first, followed by less targeted content

2. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A) False
B) True

3. Which are true about Engagement Program

A) When no new prospects are added to or processed in a program for 365 days, it becomes inactive
B) If a prospect is removed from a list that a program uses, that prospect stops moving through the program
C) If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D) A single rule step can evaluate up to five conditions
E) If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
F) When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
G) When no new prospects are added to or processed in a program for 30 days, it becomes inactive

4. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A) The prospects were on a suppression list used on the operational list email send.
B) The prospects were set to "true" for opted out and set to "false" for do not email.
C) The prospects are opted out of the list used on the operational list email send.
D) The prospects were set to "false" for opted out and set to "true" for do not email.

5. A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A) Track downloads in the form reports and build different lists for all submissions.
B) Add a form completion action to add prospects to the right Salesforce campaign.
C) Add a form completion action to apply a tag with the name of the piece of content.
D) Build dynamic lists respectively based off of those form submissions.

Solutions: