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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A. A link to Salesforce Engage training resources
B. A link to download Engage Alerts for Mac
C. Campaign send limits
D. A link to assign licenses and permission sets

Question 2

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

A. Match records by CRM ID
B. Match records by Account ID
C. Match records by fuzzy match rules
D. Q Match records by email address

Question 3

LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?

A. The campaign is not a connected campaign so the data is not syncing.
B. The engagement with those assets happened before the fields were added to the page layouts.
C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
D. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.

Question 4

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use individual email test
B. Use rendering test and send to Test List
C. Use A/B test
D. Use multivariate test & Review email preview

Question 5

You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

A. False
B. True

Solutions: